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生意增长214%!武汉湖北菜老店线上运营爆店

  • 2026-10-08 21:13:24
生意增长214%!武汉湖北菜老店线上运营爆店

生意增长214%！武汉湖北菜老店线上运营爆店

✨沈记烧烤海鲜位于武汉，是武汉蟹脚面的开创者，拥有17年的品牌历史，主打蟹脚热干面、烧烤、海鲜品类，希望通过大众点评运营+内容营销推广，提升品牌曝光、推广门店特色、吸引顾客打卡种草，最终门店实现营收翻倍增长

✴合作商户：沈记烧烤海鲜·武汉首创蟹脚面(万松园店)

✅点评运营效果
-门店周消费总额环比增长214%
-门店客流量增长163%
-大众点评黑金冠门店
-万松园湖北菜销量榜第3名

✴点评运营策略
-提炼十七年老店+武汉首创蟹脚面优势，打造本地美食差异化卖点
-优化点评页面视觉呈现，强化地域特色口碑
-优化升级主题套餐与代金券体系，拉高线上下单转化率
-策划收藏打卡换购活动，提升门店星级及榜单排名

✅小红书笔记推广效果
-小红书笔记总曝光：170W+
-小红书单篇最高笔记曝光：112W+
-小红书笔记篇均曝光：8W+

✅通过精细化点评运营+双平台内容营销推广，围绕17年老店+武汉首创蟹脚面差异化卖点，优化门店视觉页面、升级套餐与代金券体系、策划收藏打卡冲榜活动并落地服务升级。获万松园美食、湖北菜多榜单前列，成功获评黑金冠商家🏆，门店周消费总额环比增长214%、客流量增长163%🔥，高效吸引本地及游客客群打卡种草，实现客流与转化双提升！

欢迎关注@极闪点赞餐饮营销，更多优秀运营案例持续更新！
🙌🏻如有合作需求，欢迎添加小助手咨询沟通

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0.071877s