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武汉绿地·新田360广场上拍

  • 2026-08-28 16:05:20
武汉绿地·新田360广场上拍
2月26日，武汉绿地·新田360广场的1-4层物业将被一拍。此次拍卖资产的建筑面积为54,987.77平方米，起拍价约12.08亿元（评估价的9折），单价约21,977元/平方米。项目土地使用权年限至2054年1月23日。
项目原为绿地缤纷城，紧邻湖北第一高楼“平头哥”——武汉绿地中心。
绿地缤纷城于2019年11月开业，原为绿地团队自行进行商业管理，但后续随着周边竞争加剧，项目空置率大幅提升。2025年4月，绿地引入来自郑州的新田集团，将项目更名为“绿地·新田360广场”。为了扭转项目劣势，新田引入华夏动物城和华夏冰雪城两大主力店，租赁面积超过2万平方米。
项目的现产权人为武汉绿地滨江置业有限公司，此次拍卖系JT银行对6.7亿元债权抵押物的执行。公开信息显示，除了JT银行外，项目公司另涉及GS银行11.5亿元、ZG银行6亿元债权、HK银行5.2亿元债权、中建三局11.3亿元工程款债权等诉讼，同时拖欠土增税等税款14.2亿元。仅上述债权金额合计就高达55亿元。
项目位于武汉徐东商圈，原本绿地缤纷城面临竞争不大，但随着2024年武昌万象城开业、2025年武汉滨江天街开业，新增商业体量超过30万平方米，项目面临的竞争压力陡增。
值得关注的是，绿地缤纷城是地下一层、地上八层的商场，此次拍卖的仅为地上一至四层，无疑将增加意向买方的决策难度。按照正常逻辑，如果为了促进成交，应该将推拍折扣打足，但此次一拍仅打了9折，而非7折。
结合已上市的商业REITs，头部品牌万象城（青岛万象城）、大悦城（成都大悦城）或一线城市（上海百联又一城、广州凯德广场·云尚）的资产单价约15,000~20,000元/平方米，二线品牌或二线城市的资产（长沙览秀城、济南领秀城贵和购物中心等）单价则在10,000元/平方米左右。此次绿地缤纷城的一拍价格高达21,977元/平方米，既是二拍再打7折也要15,383元/平方米。
客观来讲，产权不完整+非一线商业品牌+商圈竞争格局不佳，这个资产想要成交，预计要奔着万元大关。这次一拍甚至下次二拍，大概率都要流拍了。当然，除非有人要抵债。
本文来自网友投稿或网络内容，如有侵犯您的权益请联系我们删除，联系邮箱：wyl860211@qq.com 。

西游小说——悟空的仙桃

武汉地铁发行公司30亿债券

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